When people think of women’s watches, they often think of dainty, glitzy watches. But while this classic feminine watch style certainly has its place in the world of women’s watches, this is far from the only style that is popular among women today. The women’s watch market is quickly growing as more women become interested in luxury timepieces. And buying patterns have shown that women are interested in a wide variety of watches that can allow them to express their unique personal style.

But what do women want in a watch? What are the top trends among the wide variety of modern women’s watches sold today? Read on to discover the top women’s watch trends for 2020.

Large Cases

36mm Rolex Two-Tone Datejust With Diamond Dial and Fluted Bezel

Traditional women’s watches are dainty and small. But the biggest trend in women’s watches, large cases, shows that many modern women are not particularly interested in ultra petite watches.

Larger watches have been trending for women for a number of years. Though, in past years, the selection in this category had been small. Before brands took notice of the high demand for larger women’s watches, many women purchased men’s watches or unisex designs, simply because they had few options in the women’s section. Now, however, brands have clearly noticed the demand for larger women’s watch cases. Numerous big name watch brands, such as Cartier and Omega, have expanded their women’s ranges to meet this demand. Additionally, many big name fashion houses have taken note of this fashion trend. Gucci, Chanel, Michael Kors, Hermes, Versace, Marc Jacobs, and Dior are among the many fashion brands that are now offering a wider range of ladies watch case sizes.

With so much more variety than in past years, women are now able to find a much wider range of watches with large cases to better suit their unique style. In the women’s section, you’ll find large rose gold watches, mother-of-pearl dial watches, chronograph watches, quartz watches, digital watches, bracelet watches, leather strap watches, dress watches, and so much more.

Vintage or Vintage-Style Models

Rolex Yellow Gold Cellini 4311

A major watch trend for both men and women in 2020 is vintage watch models. Retro watches from a number of different eras have been trending. But most notably, 1960s style watches and 1980s style watches have dramatically up-ticked in popularity.

Simple Elegance

Rolex Stainless Steel Oyster Precision Watch With Leather Strap

Another major trend in women’s watches for 2020 is minimalist watches that are elegant in their simplicity. While diamond accents are very common in traditional women’s watches, many women are shying away from this traditional glitz and leaning into clean modern aesthetics.

Numerous types of minimalist watches are trending for women. Popular pared-down models of the moment include everything from high quality, classic designs with no extra fuss to extremely minimalistic watches with no dial markers whatsoever.

Durable Watches

31MM Rolex Stainless Steel Case Oyster Perpetual Datejust Water-Resistant Women’s Watch

Stainless steel is a material that is both sophisticated and incredibly durable. And this attractive, practical material has been trending for several years as more women seek watches that are stylish, yet also compatible with an active lifestyle. Unlike yellow gold or rose gold, which are both on the softer side for metals, stainless steel is highly resistant to scratching and denting. So it’s a perfect choice for an unfussy, everyday women’s watch that looks fashionable, yet needs little upkeep.