Likely the most popular Rolex in the world, the Rolex Daytona is a legendary watch due to its widely recognized design which features three eye-catching chronograph subdials. Worn in the past as well as today by the biggest pop culture figures, the Rolex Daytona is a watch which demands and receives attention.
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Named after the famous racing city of Daytona, Florida, the Rolex Daytona has a long history rooted in speed racing. The Daytona was launched in 1963 and designed for race car drivers such as Paul Newman, who famously wore the Daytona for decades. Since its launch, the Daytona has become a beloved Rolex watch, not only due to its storybook history, but unique design which features three subdials for the chronograph components. It continues to grow in popularity, making the already iconic watch even more sought after.