If you are looking to buy a luxury watch, then Rolex watches are a fine choice. However, since you are spending a lot of money on your new watch, you need to be sure you are getting a real Rolex. You need to be sure that your new Rolex is genuine and is worth the value that the seller has put upon it. If you are buying a second-hand, used or even a refurbished watch from a Rolex dealer, then it pays to know a little about what you are buying.

Buying Rolex Watches is More Complicated Than It First Seems

Rolex, along with Patek Philippe and Tag Heuer, is one of the most famous and luxury watch brands on the planet. If you are buying a new wristwatch from an authorized dealer, then your brand new watch will have taken at least a year to construct. That’s right, whether your Rolex is a Submariner, Daytona, Oyster Perpetual or a dive watch model, it will have taken at least one year to go from pieces on a workbench to a fully constructed timepiece. 

The thing is that Rolex controls every facet of the manufacturing, from where the metal is forged to where the diamonds are cut and mined. This level of control ensures the maintenance of the quality of Rolex watches to an unprecedented degree. Even luxury car manufacturers do not have this level of control over their products. It also gives customers faith in the brand's warranty. 

Why does this matter if you are buying a Rolex? It is more important than ever that you work to get a genuine Rolex and not just some Swiss knock-off imitation. You are buying your way into an exclusive club, so you need to get your money’s worth.

Your First Rolex Could be a Good Investment

It seems odd to think that your timepiece could one day help fund your retirement, but it is true. That Datejust or Air-King you buy today could be worth far more than you expect when you retire. 

Some Rolex watches don't just hold their value, they increase dramatically in value as time goes on. There is no guarantee, however, as there is no real way to know if your Omega or Sea-Dweller is going to rise in value, which means hoarding of one brand or another doesn't happen. The watches are in high demand anyway, so collectors will acquire them and will often have several of them worth a fortune by the time they retire.

Why does this matter if you are buying a Rolex? It is significant because you need to understand the market as a whole. The people buying Rolex watches are not just enthusiasts or fashionable icons; they are collectors and investors. They know what pushes up a price because of appreciating value, and what pushes up prices because of market forces.

Buying a GMT Master II as a Gift

If you are going to buy one of the more prestigious Rolex models like the GMT Master II, then either do it for a big anniversary or for a business deal or retirement. This is not the sort of gift you should give away for things like birthdays or for apologies. You can throw around your Day-Date, Rolex Submariner, Yacht-Master and Sky-Dweller if you wish. But, big occasions, especially memorable or significant business occasions, should be honored with the more expensive and prestigious varieties of Rolex.

Why does this matter if you are buying a Rolex? Do not be mistaken, there are few people who will turn up their nose to a real Rolex, but let's say somebody just finished a massive merger and everybody just got paid, then a regular or second-hand Rolex will not be as special or as meaningful. There is a level of prestige that comes with having a luxury model, just like there is prestige to be had from owning one of the rarer vintage Rolex watches.